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Team > Rob Ross-Edwards

Rob Ross-Edwards
BCom CA		 CFO Strategic Partner Rob has over 20 years of commercial experience developed in CFO and other senior executive roles in the hire & rental industry, pharmaceutical, optical and office fit out industries in Australia, United Kingdom, United States and New Zealand.

Specialist areas: Strategic planning and financial management of start up & growth companies, for private equity firms, banks and VC investee companies. Exit strategy implementation and management of capital funding. Advanced analysis and modelling, corporate restructuring and reorganisation of finance functions.

Companies: KPMG, Allergan Inc, Pluto-AJI Pty Limited, Furniture Australia Pty Limited, Oldfields Limited and Alphasafe Pty Limited and ASX listed companies.

Rob has over 20 years of commercial experience developed in CFO and other senior executive roles in the hire & rental, pharmaceutical, optical and office fit out industries in Australia, United Kingdom, United States and New Zealand.
Rob has extensive experience in strategy, planning, due diligence work, expert reports, business appraisal, corporate restructuring and company acquisitions. He has a proven track record in fund raising from venture capital, private equity and financial institutions having successfully raised over $20 million in seed and venture capital.

Business development skills combined with experience in sales, marketing, logistics, distribution, manufacturing and product development give Rob the expertise to manage a wide variety of projects across a broad spectrum of industries. He is a team player, developing strategic and operational plans, and leads the effective implementation of those plans through motivated teams.

Rob has proven experience as a senior executive having performed the roles of CFO, Managing Director and Marketing Director with Allergan Inc (U.S. multi-national pharmaceutical company) in a career spanning 12 years and 4 countries, Pluto-AJI Pty Limited, Furniture Australia Pty Limited, Oldfields Limited an ASX listed company and recently a start up company Alphasafe Pty Limited.

Rob holds a Bachelor of Commerce Degree majoring in Accountancy and Financial Management from The University of New South Wales. He is a Chartered Accountant.

Contact:
rrossedwards@cfostrategic.com.au
+61 (0)406 316 754
Liability limited by a scheme approved under Professional Standards Legislation.  
Terms & Conditions
CFO, Chief Financial Officer, interim CFO, part time CFO, virtual CFO, temporary CFO, outsource cfo, cfo services, strategic cfo, finance executive, chartered accountant, accountant, finance director, financial leadership, SME cfo, cfo consulting, cfo solution, cfocentre, management consultant, business financial consulting, temporary executive, outsourcing, outsource accounting, outsource for international subsidiaries, financial consultant, finance executive, outsourcing, financial, consultant, commercial, director, strategic.
Strategic planning, growth planning, commercial analysis, business plan, business financial planning, financial analysis, budgeting, forecasting, business model, business modelling, financial control, increasing profit, profit improvement, gross profit evaluation, profit optimization, optimize gross profit, cashflow, cash flow, cash flow management, cash flow projection services, working capital improvement, working capital management, expense reduction, finance reporting, KPIs, exit strategy, business exit strategies, succession planning.
Daniel Fah, Laura Raymer, Natasha Playne, Rob Ross-Edwards, Kerensa Argyriou, Rachael Crane.